Emerging travel group partners with Sabre hospitality to transform hotel distribution
New integration with SynXis platform set to expand global reach and streamline connectivity for hoteliers
UAE: Emerging Travel Group, the parent company of RateHawk, ZenHotels, and Roundtrip brands, has become a distribution partner of Sabre Hospitality, one of the foremost software and technology providers in the hospitality industry.
The collaboration promises to expand hoteliers' reach through Emerging Travel Group’s expansive network. With access to RateHawk, a top-tier B2B platform, hotels can connect with over 80,000 travel professionals, retail agents, and API partners across 120 markets.
Plus, RateHawk Premier delivers a bespoke concierge service tailored for affluent travelers seeking a unique and personalized booking experience.
A major leap forward in direct supply
Simone Large, Emerging Travel Group’s Head of Direct Supply, emphasised the impact of the new integration: “Adding SynXis is a game-changer for our direct supply strategy. It will significantly enhance our global footprint and enable us to onboard a diverse array of high-quality hotel properties that are in demand among our retail customers. This move will also help hoteliers gain greater visibility in this premium market segment.”
Simplified management for hotel partners
New hotel partners connecting through SynXis will enjoy a streamlined management experience, allowing them to handle inventory, availability, rates, and promotions from a single, efficient platform.
About Emerging Travel Group
Headquartered in the UAE, Emerging Travel Group achieved a remarkable gross transaction value of $2.6 billion in 2023. With a team of over 3,000 professionals spanning more than 80 countries, the company operates from key global hubs including Dubai, Wilmington, Singapore, London, Berlin, Lisbon, Warsaw, and Limassol.